Cdg concrete concept
High-end perfume commercial — no studio, no 3D, no shoot
project
Production: Spec project
Brand: Comme des Garçons
Duration: 1 Day
Approach
Generated the visuals in Nano Banana and Kling 2.6 — the concrete environment and bottle needed to feel tactile and grounded, not like generic AI output. Edited and graded the final piece in DaVinci Resolve to push the look into that high-end commercial territory.
Value
A 9-second spot produced without a studio, 3D pipeline, or product shoot. Proof that AI-generated work can meet the visual bar for luxury brand advertising when the craft is there.
Challenge
Perfume advertising lives at the top end of production quality — every texture, reflection, and camera move has to feel premium. The goal was to see if current AI tools could get there. Not as a rough concept, but as something that holds up next to studio-shot work.
